The HEKAWEB Blog
Honest guides on web design, pricing and SEO for Australian businesses. Real numbers from a studio that publishes its prices — no agency spin, no recycled Medium posts.
Featured guide
The real numbers agencies don’t put on their websites. DIY builders, freelancers, template agencies and custom builds — what each tier actually costs, what you actually get, and what you should pay for a site that ranks and converts. Updated with current pricing.
Every post
Award-winning websites that convert at 0.3%. Why aesthetics without strategy is the most expensive mistake in web design.
Google’s algorithm rewards speed, structure and clean code. Why template sites start with a handicap — and custom sites don’t.
The industry’s dirty secret: $79 themes sold for $8,000. How to spot the rip-off before you pay a cent.
That $29/month plan looks cheap. Over five years you’ll pay more and own nothing. The math, sourced and laid out.
Template vs custom, DIY vs agency — what you should actually pay for a site that ranks and converts. Updated 2026.
Ready when you are
Every build is hand-coded, one-time fee, and yours outright. You see the design before you pay a cent.
Nothing upfront. You see the design first. On approval, a 50% deposit begins the build; the balance is due at launch — the site goes live when the final payment lands. Walk away before approval owing nothing.