Case Studies — Real Projects, Real Numbers
We don't just build beautiful websites. We build websites that perform. Here are the real results from real Australian businesses that switched from templates and DIY builders to HEKAWEB custom builds.
Mortgage Broker — From Invisible to Page One
A mortgage broker in Sydney's eastern suburbs was spending $2,400/month on Google Ads because their Wix site ranked on page 4 for every relevant keyword. They were invisible to organic search.
The problem: 6.2-second mobile load time, broken heading structure, no schema markup, generic template design, and zero local SEO.
The solution: A custom 7-page build with suburb-specific landing pages, LocalBusiness schema, proper heading hierarchy, and a 0.9-second mobile load time.
Result: Within 8 weeks, the broker ranked on page 1 for "mortgage broker [suburb]" in 4 target suburbs. Organic enquiries increased from 2–3 per month to 15–20 per month. Google Ads spend was reduced to zero within 3 months.
Artisan Food Producer — 340% Conversion Increase
A Melbourne-based artisan food producer was selling through Instagram DMs and a broken Shopify theme. Their checkout abandonment rate was 78%. They were leaving serious money on the table.
The problem: Cluttered mobile checkout, 4.8-second load time, confusing navigation, and a brand that looked identical to 50 other "artisan" food stores.
The solution: A custom e-commerce build with a streamlined 3-step checkout, product photography optimisation, unique brand design, and sub-1-second product page loads.
Result: Conversion rate jumped from 1.2% to 5.3% within the first month. Monthly revenue increased 340% within 90 days. The owner went from processing orders manually to hiring their first employee.
Plumbing Business — 12x Lead Increase
A plumbing business on the Gold Coast had a website built by their cousin's friend in 2016. It wasn't mobile-friendly, had no contact form, and the phone number was only visible on the desktop version. They were getting 1–2 enquiries per week.
The problem: Zero mobile optimisation, no local SEO, no service area pages, slow load times, and a design that screamed "we don't care about our online presence."
The solution: A custom 5-page trades site with suburb-specific service pages, emergency call buttons, click-to-call functionality, quote request forms, and LocalBusiness schema for every service area.
Result: The business now receives 18–24 qualified leads per week, 67% of which come from mobile "emergency plumber" searches. They hired two additional staff within 6 months to handle the volume.
Restaurant — From 0.3% to 4.2% Conversion
A fine dining restaurant in Adelaide had a $12,000 website that won a design award and converted at 0.3%. Beautiful to look at. Useless for business.
The problem: The site prioritised aesthetics over function. The booking button was hidden, the menu was a PDF, mobile navigation was broken, and load time was 5.8 seconds.
The solution: A conversion-focused rebuild with the same brand aesthetic but with strategic call-to-action placement, HTML menus, integrated booking, and 0.8-second load times.
Result: Same traffic, same ads, same everything — but 14x more bookings. The restaurant went from struggling to fill weeknight tables to a 3-week waiting list.
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