The Atelier Journal

Web Design, SEO & Strategy for Australian Business

No fluff. No recycled Medium posts. Only what we've learned building sites that rank, convert, and win.

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From the journal.

Industry Exposé · June 2025

The Australian web design industry runs on a dirty secret: $79 themes sold for $8,000. Here's exactly how to spot the rip-off before you pay a cent.

Conversion Strategy · June 2025

Award-winning websites that convert at 0.3%. Here's why aesthetics without strategy is the most expensive mistake in web design.

The Real Cost · June 2025

That $29/month Wix plan looks cheap. But over 5 years, you'll spend $4,000+ and own nothing. The math doesn't lie — and neither do I.

Pricing Guide · June 2025

The real numbers agencies don't want you to see. Template vs custom. DIY vs agency. What you should actually pay for a site that ranks and converts.

SEO · June 2025

Google's algorithm favours speed, structure, and clean code. Here's why template sites start with a handicap — and why custom sites win the race.